Amberbuzz Consulting

About me

I am a life coach. My mission is to “help you live a fulfilling life”, so you can fulfil your dreams. My passion is to coach people to help them become their “best selves”. I see this as my “calling” – to help solve the world’s challenges by empowering people to take responsibility for their own lives.

I have over 45 years’ experience in corporate life, participating, leading and steering in major change initiatives and over 5 years experience as a life coach, life coaching across countries and continents. I love what I do. 

For most of my life I’ve not know who I truly am, what I’m on this earth to do. My life has been ruled by chance, by fate.

It is only in recent years that I started to realise who I am and what I am. To understand my values, my strengths and weaknesses, my limiting beliefs. Now I look back, with hindsight, to the significant events in my life. Why I did what I did, how I could have done better.

Geographically, I’ve spent my life across three countries, in three cultures, in the UK, in Australia and in Finland.

I’ve experienced two divorces (and three marriages), brought about largely by a lack of balance in my life – too much focus on work at the expense of my family.

Every day I learn more about myself, managing my weaknesses and limiting beliefs, using my core strengths to live a life of happiness and purpose, built from love, humility, resourcefulness, independence, creativity and balance.  

My legacy will lie in my wife, my two children, five stepchildren, one dog, one cat and many friends across the globe.

Graham Honeywill May 2018

Since 2009 I have managed my own consultancy business and developed the “Amberbuzz Digital Governance Canvas” based on the Alexander Osterwalder and Yves Pigneur Business Model Canvas as a framework and set of tools for holistic channel management.

I have used this framework and the Business Model Canvas and Value Proposition Canvas to lead and deliver strategies, plans and results.

For most of the past 6 years I have been full-time seconded into Danfoss and then Cargotec, on a variety of projects ranging from eCommerce and Digital Strategy development, Innovation project through to ISO recertification projects.

I am certified in Project Management (PMI) and Life Coaching (International Coaching Certification).

Between 1996 and 2009 I have worked in Nokia, in Finland and Australia in a variety of strategy and business development roles across a number of business areas such as Digital Marketing, Information Technology, Quality and Process Development, measurement and scorecards and business improvement.

I worked in Australia between 1975 and 1999, not only in Nokia Australia but also in GEC, Unilever and Caltex.

In summary:

  • I am a certified life coach – helping people fulfil their dreams.
  • I am an expert in digital channel development. 
  • l am an expert in change management, managing projects and programs, working within organisations and between service providers to deliver results.
  • I have worked in large and small organisations across multiple industries, in different cultures, both B2B and B2C. 
  • I work hard, I work smartly. I am creative. I listen. I am patient. 
  • l love technology and making it work. l am a geek.


To find out more, contact me to book an appointment or meeting, online or face to face.