What is my “why”?

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Last week I had an interesting meeting with the CEO of D11 Helsinki, Heikki Leskinen. We discussed several topics including the Millennial Board, and as part of that discussion Heikki asked me “what is my why?”. An obvious question, one that I had tried to address in my first blog post. But being on the spot, being asked that question, and being the slow thinker that I am, I stumbled with my answer – and realised that I haven’t really defined my “why” well enough. Why do I want to coach and mentor? Why do I want to help people […]

How Zinzino is changing my life

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In January this year, I “signed up” with Zinzino, a health business. Zinzino’s brand promise is to “Inspire Change in life” and I can state that Zinzino is changing my life. I feel fantastic! Zinzino produces and sells high-quality health products. Their main product is Balance Oil, a blend of fish oil, olive oil and other additives designed to balance the ratio of Omega6:Omega3 in your body. The product is unique, not only in the blend of ingredients but also because it is supported by a Balance Test, a blood test that measures the quality of fats in your body […]

Reinventing Amberbuzz

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I started Amberbuzz in 2009 with the mission – to bridge the gap between Digital Agencies and Businesses. A lot has changed since then – the Digital Marketing business has matured and digitalisation has expanded to be almost everywhere. I’ve changed too. Having spent the last few years in permanent employment, firstly with Vacon and then Danfoss, and more recently, for the last 18 months with Cargotec – I have a much more holistic view of how the world is developing and what my role could be. So now I’m fully focused on delivering Amberbuzz services and creating this new […]