Balance

Are your digital channels in balance? 

Anything you do on the web has a cost to the business and requires a return on this investment (ROI) - to get that ROI you need to reach visitors, engage with them, activate them in some way and then develop and nurture this relationship.

This means balance, balancing your needs with the visitors needs.
  • creating an experience you can justify that matches what the visitor expects
  • providing the depth and breadth of content, information, messages that you are prepared to that matches what the visitor needs to fill their needs
  • providing the tools, processes and capabilities that the visitor requires to engage with you... Read more...
Forget Social Media

Effective use of social media and social networks is based on key business drivers – the same business drivers that have always driven web development.
  • The need to increase sales
  • The need to increase brand value
  • The need to improve service effectiveness
  • The need to communicate
  • The need to build a relationship
The roles that social media and social networks play are supporting roles for existing web activities.
  • making it easier for  visitors to find you
  • making it easier for  visitors to want to engage with the brand
  • "Corporate active listening"...  Read more... 
About me

My name is Graham Honeywill. I am a freelance Digital Channel Manager and Digital Strategist. I have over 30 years experience in large global corporations, across multiple disciplines including Digital Marketing, IT, sales, quality and process improvement (including NSN, Nokia, GEC and Unilever), leading teams to success in complex change environments

I don't have all the answers but I know how to ask the right questions... Read more or visit my blog site on Ning.